Not only does it show how many different new endeavors the Kickstarter project will enable, it also demonstrates how quickly (and endlessly) the project grew: Luckily, Burlew is a comic artist, so the graph appeared via an update. The influx of backers begat larger and larger group rewards until the entire system got too unruly to really comprehend without a graph. As the success of the project became clear, then absurdly gratuitous, Burlew also added more group rewards (things Burlew would give to all his backers), like a solid week of OOTS comic publishing, and even a “Mystery Prize”. However, Burlew offered a wide range of potential rewards, at 64 different funding levels! (Most Kickstarter projects have a dozen or two levels at most.) Burlew also had about 28 of those levels as limited exclusive offers – essentially first come first serve rewards that attracted a lot of attention (and funding) quickly. Thousands of people donated money in essentially what was pre-order sales for these comic books (the author says about 25,000 books were “sold”). Burlew’s project started by offering rewards mostly associated with the reprinted copies of past collections of OOTS. Browsing through their thousands of projects lets viewers find creative or commercial projects they like and give money to those projects securely, almost always in exchange for a reward. The outrageous success of OOTS on Kickstarter hints at the enormous potential crowd-funding has for creative works, and serves as another example of the power the internet has to revolutionize an industry.Īs those familiar with Kickstarter will know, the site serves as a sort of online marketplace for charitable giving. Burlew about his success in light of the growing potential of online art, see his answers below.
It’s only the third Kickstarter project to ever break the million dollar mark, the most money ever raised by a single person, and the most money ever raised without a new product to sell. When the OOTS project closed on February 21st it had raised $1,254,120 from 14,952 backers. He met his goal of $57,750 in less than 48 hours, and the pledges just kept rolling in from there. Burlew started his Kickstarter campaign to raise money so he could reprint some of the physical collections of his popular webcomic series Order of the Stick (lovingly called OOTS). After years and years of giving his work away for free, Rich Burlew just raked in more than a million.
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